The USA Cricket Association (USACA) has announced that it will soon launch an IPL-like professional cricket league and has begun work to outline the that very plan. It has been reported that the USACA will be looking for partners to enable it to launch the tournament.
The USACA has appointed Nigel Rushman, Chairman of Rushmans ,to serve as commercial advisor to USACA, or in other words as the sports management firm to manage the whole thing. Rushmans is a UK-based firm have been associated with some of the major cricketing events as well, like the 2007 World Cup of cricket.
According to a media list on the website of Rushmans, the USACA is looking for partners to get corporate sponsorships, development and management of cricketing events in the USA, implementing an IPL-like professional league, negotiating TV and radio rights, and even developing and managing a cricket website for the tournament and a social networking medium to get the fans going as well.
The USA has been tipped as one of the most viable markets to spread cricket, what with the kind of Asian expat population in that country. Earlier there had been talks of Lalit Modi, the chairman of the IPL to host a parallel and a smaller IPL in the USA, but with the US coming out with their own version of the tournament, it remains to be seen whether any such dreams will work out.
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